Issuer Client News

News & Events

Hydrofarm Holdings Names Terry Fitch President

Hydrofarm Holdings Names Terry Fitch President

Former Coca-Cola Executive and Supply Chain Veteran to Design and Lead the Future of Hydrofarm’s Business

PETALUMA, Calif.--(BUSINESS WIRE)-- Hydrofarm Holdings Group, Inc. (“Hydrofarm” or the “Company”), a leading independent wholesaler and manufacturer of hydroponics equipment and horticultural products, today announced the appointment of Terry Fitch as President of the Company.

Terry brings a wide array of relevant experience to Hydrofarm, including more than 20 years working in roles of increasing responsibility for the Coca-Cola Company and Coke Enterprises, where his most recent role included managing manufacturing, supply chain and sales and marketing for the multi-billion dollar Refreshment Direct and Independent Bottlers business unit. More recently, Terry spent the last five years building, managing and designing large hydroponic growing operations in Colorado and Arkansas.

“Terry is the ideal executive to design and lead the future of Hydrofarm’s business,” said Bill Toler, Chairman and Chief Executive Officer. “He has taken the Fortune 100 processes of analysis and measurement and applied them to large hydroponic grows, which has driven higher yields, lower costs and better quality products. As we strive to sell to the largest growers in our industry through our stores, resellers or consultants, Terry’s expertise in consumer packaged goods, supply chain, distribution and hydroponic agriculture will be invaluable to our goal of expanding our position as the leading independent provider of hydroponic products in North America.”

“I am very pleased to join Bill and the very talented team at Hydrofram,” said Fitch. “The global hydroponics industry and the end markets we serve are experiencing a rapid acceleration in growth and the opportunity to participate in such growth does not present itself every day. Hydrofarm is well positioned to capitalize on this exciting opportunity as we execute our plan to be the “go to” full-service hydroponics supplier for all types of growers. I look forward to spending time in the field with our team and customers to further align our product and service offerings to maximize the value we deliver to our business partners.”

About Hydrofarm Holdings Group, Inc.

Hydrofarm is independently owned and is one of the nation’s leading wholesalers and manufacturers of hydroponics equipment and commercial horticultural products, including high-intensity grow lights, climate control solutions, and growing media. With an emphasis on excellent customer service, Hydrofarm has nine distribution centers across North America to best serve the growing needs of its customers. For additional information, please visit:

Hydrofarm Contact:
Jennifer MacIntosh
(707) 765-9990x107
Media Contact:
Cory Ziskind
(646) 277-1232

Source: Hydrofarm Holdings Group, Inc.